Fad or Here To Stay

We've all be hearing about it. Is cupcakes just a fad? What's next? Whoopie pies? Macarons? Mini pies? Cupcakes are not new and have been around longer than I have. I have proof. I have a picture of my 2nd or 3rd birthday and cupcakes were being served along with cake. 30+ years later and I am now the owner of a cupcake catering business. And I am not alone. There are many other famous and not-so famous cupcakeries. Sprinkles, one of the most famous cupcakeries has several stores across the country with plans to open more. There's even a cupcake competition show on the Food Network channel. As far as I am concern, cupcakes will always be around just like they always have. What do you think - fad or here to stay?